Our Company History
ScreenCoach has continued to make strides in their milestones since inception
An idea is hatched
Three friends Gary Borham, Peter & Stephanie Kakris were discussing the problem of managing their kids’ excessive screen time use at a BBQ. Realising they all shared this ongoing challenge in common despite their individual efforts, it became clear that screen time management support was a gap to be filled.A company is founded
ScreenCoach was founded by the three friends shortly after, initially self-funded with AUDÂ $100K.First investors welcomed
By year’s end, ScreenCoach had attracted a further AUD $200K in investment from friends, families and fans of the parenting solutionThe work begins
The ScreenCoach proof-of-concept is built for the software and hardware components, qualitative and quantitative research starts (a mix of focus groups, 1:1 interviews and online surveys) and the patent process commences.The government takes notice
ScreenCoach secures AUD $330K through the Australian Government’s Accelerating Commercialisation grant which provides SMBs, entrepreneurs and researchers with funding with the aim to strengthen, grow, innovate and commercialise Australian business both nationally and globally.Dollar-matched capital is raised
ScreenCoach raises an additional AUDÂ $330K to actualise the dollar-matched grant.The product is developed
The team works hard to advance the software and hardware components to create a minimum viable product (MVP). This is built based on intense market research conducted with families, psychologists, health providers and - most importantly - children and teenagers.Alpha trials begin
The ScreenCoach team conducts Alpha trials of the product with participating families from around Australia.Another grant win
ScreenCoach secures an additional AUDÂ $670K in government funding in Stage 2 of the Accelerating Commercialisation grant, bringing total government support of ScreenCoach to AUDÂ $1million.The Next development phase begins.
ScreenCoach commences development. Incorporating the feedback from the Alpha trial participants and other features in preparation for Beta trials, late 2021/22 and launch March/April 2022.Media take notice
In light of research confirming the negative effects of screen time on children’s health, the ScreenCoach solution takes the interest of media outlets A Current Affair, 7news, The Courier Mail, ausbiz TV, Ticker News and the Austereo radio network.Beta trials commence
In November Beta trials commenced. The team were swamped with over 2,500 people who had registered interest in participating.Excited stakeholders await launch
We already have 633 customers sign up to get early access to ScreenCoach Additionally, the government has committed to purchase 100 subscriptions of ScreenCoach for less privileged familiesScreenCoach to Launch
ScreenCoach is expected to become available on the Australian App stores by March 2022 with the expected overseas launch to late 2022As a ScreenCoach investor you’ll be eligible for a 20% tax rebate, plus your investment Capital Gains Tax free*.
This project is supported by the Australian Government Department of Industry, Science, Energy and Resources through the Entrepreneurs’ programme.
